About

Why Handloom?

Handloom fabrics are hand-woven by artisan-weavers who make this a family profession, passion and pride. They painstakingly put together each weft, warp to create intricate artistry and weave this labor of love one-piece-at-a-time. Handloom Fabrics breathe well, they are cool in summer and retain body warmth in the winter.

All our sarees are handcrafted by weavers from rural parts of our country.  A weaver, sitting in a remote village, takes 3 – 10 days to weave a saree. Depending on the complexity, he moves his hands and legs 20,000 – 50,000 times! His family’s livelihood depends on the wages he gets. Other costs include cost of yarn, threads and dyes. Machine-made sarees on the other hand, are churned in large numbers in powerlooms and are very cheap. But there is no match to either the quality or the beauty of a handloom saree

We invite you to experience the richness and comfort of India’s unique heritage! You will not just feel good but also do good by doing your bit to conserve these amazing weaving traditions & livelihood of hundreds of skilled handloom weavers.

Our team

Sudha Kannan

Sourcing, Curation and Customer Relationships
sudha@artison.in

Madhumitha Narayanan

Technology, Mobility & Digital Outreach
madhu@artison.in

Vaidehi Ayanam

Finance, Compliance & Accounting
vaidehi@artison.in